Simplify sign-up
and delight shop
owners using UX
psychology
Redesign a delivery app to reflect
company’s brands and delight users
DATE Jul – Oct 2021
ROLE Product Designer
TEAM 1 mentor
2 product designers
IMPACT
Onboarding time reduces by 15%
Delivered 100+ screens in 12 weeks. Applied agile into the design process, including daily standup, weekly retro and feedback.
PROBLEM
Shop owners waited for weeks to use the app
The sign-up process is long and arduous, contributing to the high drop-off rate.
As a business, Economical Delivery wants to update the app’s look and feel so that it reflects the brand’s personality and its targeted users.
SOLUTION 01
Redesign the app’s visual for improved usability
SOLUTION 02
Simplify sign up requirements to reduce drop-off rate
The old sign-up flow is lengthy and arduous, resulting in high drop-off rate. I keep the requirements to a minimum to encourage more signups.
SOLUTION 03
Incentivise users to give feedback
SOLUTION 04
Establish a design system for consistency
IMPACT
Onboarding time reduces by 15%
THOUGHT
Measure the business value of UX
Continue the tour
UX / VISUAL DESIGN / USER RESEARCH
Increase monthly usage by 600% using research insights
PRODUCT STRATEGY / USER RESEARCH / UX / UI